What Taco Tuesday Can Teach You About Personal Brand Development (Hint: Everything) 🌮✨

B. Chloe Cleaves
Mar 18
3 min read

Listen, if there’s one thing people will show up for every week without fail (me, I am people), it’s #TacoTuesday. And if you’re building a brand (especially a personal brand), you need that same energy.

Now, here’s the thing—it might not always be the same crowd showing up every week, but that doesn’t matter. A well-loved taco spot knows how to keep people coming back while also attracting new faces. It’s accessible. It’s built a reputation. And even if someone doesn’t go to the same restaurant every time, they know they can find Taco Tuesday somewhere.

That’s exactly how your brand should feel. People should know who you are, what you do, and why you’re the go-to—whether they’ve been following you for years or just found you today.

And lucky for you, Taco Tuesday is basically a branding blueprint. So, let’s break it down—because your brand should be serving just like the perfect taco spread.

What Taco Tuesday Can Teach You About Personal Brand Development

Think about it—when people crave tacos, they already know where to go. Whether it’s their favorite spot or just the closest place that’s built a solid reputation, they expect a certain experience. Your personal brand development should have the same effect. People should know what to expect when they engage with your brand, and more importantly, they should keep coming back for more.

Now, let’s break it down, bite by bite...

🔥 The Margarita (YOU, the Main Character)

Bold, refreshing, and impossible to ignore. Let’s be real—nobody pulls up for Taco Tuesday without a margarita. Just like your brand, it’s a signature experience that people ask for by name. If your brand isn’t standing out like that, it’s time to shake things up (pun intended).

🧀 The Queso (Your Value & Expertise)

Smooth, irresistible, and what keeps people coming back for more. The way you pour into your audience should feel like that first cheesy dip—undeniably good and impossible to forget. If you’re just posting to post, instead of giving value? That queso’s getting cold, friend.

🍤 The Ceviche (Your High-Level Offers & Strategy)

Fresh, elevated, and crafted with precision. Not everyone serves ceviche, just like not everyone can bring what you bring to the table. Your premium offers, strategy, and authority positioning? That’s your ceviche moment. The question is—are you plating it properly?

🌽 The Chips (Your Consistency)

The foundation. They may seem simple, but without them, everything else feels incomplete. Think of this as your content, visibility, and brand presence. You can have the best strategy in the world, but if you’re not consistently showing up? You’re basically serving queso with no chips. And that’s just criminal.

Some Brands Are Just Stale Chips. Don’t Be That.

Not everyone is serving a full spread like this. Some are just tossing out stale chips, hoping people won’t notice. But the brands that get remembered? They serve with intention. They give value. They show up in a way that makes people say, “I need that again.”

So, if your brand was a Taco Tuesday lineup—would people keep coming back?

💬 Add a 🍹to your comment if you’re showing up as the main character in your brand this week!

SEO Optimization (Because, Strategy 😉)

If you’re navigating personal brand development, figuring out how to stand out in your industry, or building a brand that actually attracts the right audience, this is for you. Whether you’re an entrepreneur, coach, creator, or service provider, the key to longevity is brand positioning, consistency, and strategy—aka, serving a full spread, not just stale chips.

Need help making your brand one people crave? Let’s talk.